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Google’s latest Penguin Update which is designed to fight spam is set to be released in a few weeks. Penguin is a link quality filter that sits on top of the core algorithm, runs in a sporadic manner, and is designed to take out sites that use manipulative techniques to improve search visibility. When a [...]
Today, more online users are now taking advantage of Local search to locate businesses. To capture potential customers, businesses now need to have a smart local search strategy. The following is a list of tips to help you improve your business local online presence. Google Places Page: Google Places is Google’s business directory. It is [...]
Google Display Network Ad Planner’s information comes from data provided by Google’s Display Network partners.You can view traffic, demographics, and other data at the ad placement level for more granular media planning. The new Keyword Planner tool launched by Google AdWords is a combination of the AdWords Traffic Estimator and the Google Keyword Tool. The [...]
Mobile App Analytics collects mobile app-specific usage data and integrates it with your Google Analytics account. With this data in your Google Analytics account, you can put the information into app reports These reports provide you with the metrics and tools required to assess your app performance. App performance assessment data includes: Networks and devices [...]
User search continues to move from the desktop to mobile devices. In fact, according to an extensive new study from Google and Nielsen, 77 percent of mobile search takes place at home or work, even when there is a PC available nearby. People are choosing to search on their smartphones rather than PCs because of [...]
Recently, the team at Google AdWords announced enhanced campaigns for AdWords resulting in changes on how Google’s search advertising will work. For this reason, it is important for marketers to manually migrate their campaigns to the new model. The team at Bing has reviewed the user guide for upgrading to enhanced campaigns and additional material [...]
Dashboards in Google Analytics provide you with an overview of how your properties are performing by displaying summaries of different reports as widgets on a single page. With a dashboard, you can monitor many metrics simultaneously which allows you to quickly check the status of your accounts or view correlations between different reports. According to [...]
Today, most people are using various devices to access and browse the internet. For businesses, this means people are interacting with them in different ways. With all of the various sources of data out there, it can seem like a very difficult challenge collecting, organizing, and interpreting your website data. However, there are many opportunities [...]