Website Analytics & Reporting
The strategies and technologies that are used to identify, obtain, and maintain customers, is constantly changing. Collecting the most relevant and accurate data is essential to implementing a marketing campaign and measuring marketing performance. The Online Group understands the importance of accurate consumer data for making the right marketing decisions. We provide effective marketing analytic data that will help you understand, interpret, and implement a strategic business marketing direction.
Analytical services provided by The Online Group allow our clients to achieve the following:
Accurate Customer Profile: Our clients gain insight into their targeted customer’s buying behavior and better understand their shopping preferences for targeted marketing programs.
Marketing Strategies: Our clients are able to use the analyzed data to create highly targeted marketing campaigns, allocate advertising and marketing funds more efficiently thereby reducing waste, and they will be in a better position to achieve successful campaign response rates. Effective Analytics allow our clients to create advertising and marketing budgets that drive performance. At the Online Group, our team of professionals will measure the impact of marketing strategies on your business and translate the metrics into easy to understand charts and reports that will provide strategic marketing guidance.
Campaign Effectiveness: Our clients will be able to monitor and measure campaign performance and track results in real time. They will be able to learn about the factors driving a successful campaign resulting in increased conversion rates.
The Online group utilizes key technology to deliver effective and thorough analytical reports. Google Analytics allows for the tracking of such activities as page visits, page views, pages per visit, bounce rates and average time on site…etc. Omniture allows for effective data gathering and Core Metrics allows for the presentation of marketing metrics that includes insightful analysis and insights that help boost optimization across all marketing channels. This thorough gathering of data for marketing analysis will help your business understand where to invest your marketing dollars that will best maximize your ROI.
Keeping customers happy is an ongoing effort. The more customer insight a business acquires the more effective the business will be at acquiring and maintaining a loyal customer basis. Analytics is the tool that will help your business better understand your targeted customer’s needs and wants. Effective analytics allows a business to successfully engage in marketing performance measurement and management to better analyze and improve their marketing strategies. The professionals at The Online Group are skilled in the measurement, analytics, and data-management that will help your business grow and prosper.