M-Commerce – Mobile Marketing
Today, there are over 5 billion mobile subscribers around the world (International Communication Union). When it comes to M-commerce, the potential for marketing to subscribers is immense, especially if you have an online store.
With the development of mobile search engine usage and high-tech smart phones, optimizing for mobile SEO is essential to ensuring that you get information (about your product or service) to your targeted mobile users. Effective mobile marketing, often referred to as wireless marketing, will allow you to communicate directly to your customers in an interactive and relevant way.
Some of the tools used to create an effective and successful mobile marketing plan include: Multimedia Messaging Services (MMS), Mobile Applications, Mobile Internet & Social Media, and Bluetooth, Wireless & Infared. There is a big difference in how websites appear on different mobile devices. With the Online Group, we use our experience and knowledge to optimize and maximize your presence on the mobile web.
Mobile search engine optimization (SEO) is something businesses must now do to reach their targeted mobile users. At the Online Group, we will improve your mobile SEO to ensure that the mobile search engine crawlers and user agents are able to effectively and quickly render on any mobile phone. We understand that adding the mobile style sheet, submitting a mobile site map, coding in strict XHTML, and adding the no-transform tag, is essential to getting the mobile search engines to crawl, rank your content, and work properly on a mobile phone. We apply essential strategies so that your content will render across the highest number and most relevant mobile phones and browsers. We make sure that you have created mobile-specific content that is targeted to the most relevant mobile searches.
Mobile Applications (Apps):
Mobile apps are an effective tool to boost brand visibility for a specific targeted mobile market. It allows you to gain repeated exposures with every download. At the Online Group, our mobile apps services will create positive experiences for your targeted mobile users. We develop mobile apps that deliver results.
The mobile phone is fast becoming the preferred method to deliver content and promotions to mobile users. The Online Group will develop and implement a mobile strategy to build iPhone, ipad, Blackberry, and Android or mobile applications that will help you extend your brand to your targeted mobile users. Let the Online Group create a mobile marketing plan that will work for you.