Social Media Marketing
In this technologically advanced era, businesses can no longer afford to ignore the impact social media has on the Web. Now, consumers have a louder voice and businesses have a multitude of ways to reach their target customers.
Embrace the Empowered Consumer
When it comes to the power of the consumer, online users have the tools to express their opinions of products and services. Their opinion can reach millions of other online users through social media sites as Facebook, Twitter, and LinkedIn. For instance, more than 1.5 million pieces of content such as web links, news stories, forum postings, blog posts, notes, photos…etc., are shared on Facebook each day. Social media gives businesses the opportunity to expand their customer base.
Through social media, businesses can reach their targeted customers and, more importantly, interact with them on a personal level. These interactions are far more public and can reach many other online users. More companies are taking advantage of social media to gather data for analytics. They are bridging their, products, services, and special marketing campaigns directly to the customer via social media accounts.
Effective Business Marketing Strategies
With the benefit of utilizing social media tools, companies can monitor their customers (behaviour, trends, feedback and opinions). It is one of the cheapest forms of market research. This enables the business to deliver what their customers actually want. Businesses will make smarter business decisions when planning their marketing strategies. Success comes from the best sources of information and the customer is an important part of that. Social media will allow you to expand your network internationally and enable you diversify your knowledge base.
Harness the Power of Social Media
The Online Group recognizes that social media sites such as Facebook, Twitter, and LinkedIn are essential to harnessing the marketing power of the Web. Our team of professionals will utilize social media to pull marketing analytic data to better understand which social avenues are performing for you.
Social media is definitely here to stay. At The Online Group, we understand the fundamentals of utilizing social media as an effective marketing strategy. We recognize that social media marketing is about people and a successful campaign involves such dynamics as: creating meaning and value, enabling convergence, building a truly cross-platform experience, creating relevant social networks, and applying innovation in advertising space. Our team of professionals will help you take advantage of social media to expand your customer base, gain a competitive edge, and increase your revenue.